Optimized Search Growth
Optimized Search Growth begins with audience perception. Establishing a fundamental understanding of your audience’s interpretation of your brand is critical to your success. Socrates is said to have quoted the phrase “Μάθε τον εαυτό σου” or “Know Thyself” which can be examined here as: “To what place, do your mission and vision, have a purpose in the context of your consumers, the area you service and the products and services you provide from a grander perspective?”
The premise of optimization will address the area of your value chain in a way that will cause you to rethink your motives and assess the real meaning of why you pour a cup of coffee, shingle a roof, design skyscrapers, perform root canals or what ever you speciality may be in commerce. At the end of the day it is this crescent of commerce which is embedded with your ability to access an audience, cultivate their behavior and convert their experience in such a way that it defines your brand in their hearts and minds for a period of time.